UP Early Intervention Clinic
brand + identity
UP Early Intervention Clinic is an incredible group of professionals who work with children on the autism spectrum and their families. Our project collaboration included expanding their identity beyond the logo, to create a more flexible kit for their marketing purposes. “UP” (unlocking potential) works primarily with children under the age of 4, which inspired their brand extension to feature hand drawn illustrations with themes of aviation, hope, and lifting families up. UP’s refreshed kit also included an extended colour palette and brand gradient, new brand typography, business cards, and service booklet.