Vesta Properties – Latimer Heights

The story behind the project

Vesta Properties, an award-winning builder/developer in Western Canada, needed a cohesive brand system for their North Village and South Village developments in Langley, BC. The developments were the final phase of Latimer Heights, an established masterplanned community. The challenge was to bring fresh energy to the developments, differentiate the two condo buildings while maintaining a unified visual identity across signage, digital assets, and marketing collateral, and provide quick solutions for pre-sales and phased rollouts.

White Canvas delivered a compelling and comprehensive brand identity that resonates with buyers and reflects Vesta’s elevated yet approachable vision. We ensured consistent application across all touchpoints, including logo, strategy, brand assets, and language. Our support for rapid development milestones included close vendor collaboration, coordinated print production, and custom photography, elevating their marketing campaigns and visual storytelling.