What even is SEO anyways?

If you have a website, you’re probably aware that SEO is important for gaining traffic and ranking high in internet searches; but you may not...

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White Canvas logo sketches on a notepad on top of a desk - White Canvas Design

10 tips for starting a small business in BC

You’ve got your inspiration board, your vision and your determination – you’re ready to take the plunge and set up your very own small business,...

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5 DIY steps to improve your website's seo, with a computer on the background - White Canvas Design

5 DIY steps to improve your website’s SEO

Search engine optimization (SEO) is a frequent conversation we have with fellow entrepreneurs, especially those with WordPress websites. What is SEO exactly? Simply put, search...

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3 tips for styling your brand photoshoot

By Carly Moir, Creative Director WCD Long before getting engaged I came across this beautiful instagram account by Blush Photography. I immediately fell in love...

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3 Signs you’re ready for a Rebrand

[Written by Carly Moir, Creative Director of White Canvas Design] 396 days. That’s how long it took to execute our brand refresh of White Canvas...

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Logo, Identity & Brand: What’s the difference?

Logo. Identity. Brand. Three words that are used interchangeably and oftentimes, incorrectly. Talking with business owners I’m typically presented with inquiries such as: “I need...

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