You’ve built a brand and you’ve built a website, now what? You’ve heard about digital marketing, but what is it all about really? In short,...
You’ve got your brand, you’ve got your unique positioning statement, and you’re ready to offer your businesses products or services to the world, but how...
If you have a website, you’re probably aware that SEO is important for gaining traffic and ranking high in internet searches; but you may not...
Whether your product or service-based business is just starting out or you’re looking to revamp your existing site architecture, having a solid online presence is...
Working from home is an unexpected change many of us have been facing over the past weeks, and with this change comes the adjustment of...
As we close out 2019 I’d like to thank all of you for your continued support, inspiration and friendships – this year was one for...
Navigating the world of websites and content-management systems can be overwhelming for any new or established business. WordPress or Squarespace? Custom or template? DIY or...
Real talk for a minute – working with a design team to put together your business’s logo and visual identity is quite the process. You’ve...
The topic of website maintenance is about as exciting as getting an oil change for your car. It’s not glamorous and definitely annoying to think...
A new year means a fresh canvas and a chance to really take the time to evaluate your direction for the next 365 days. Goal...
You’ve got your inspiration board, your vision and your determination – you’re ready to take the plunge and set up your very own small business,...
With 2019 peaking its head around the corner, we can’t help but feel excited for the year ahead – filled with new opportunities, goals and...
By Stefani Burr Photography By Kayla Foster Hello! Stefani here (pictured with my daughter, Mila). I officially joined the White Canvas Team in January of...
By Carly Moir & Stefani Burr Photography By Kayla Foster Cake by Sweet Bakes Boutique Thirty. It showed up and smacked us both in the...
By Carly Moir, Creative Director at White Canvas Design As I sit here on a snowy Friday afternoon, exactly 29 weeks and 1 day I...
It’s a new year and you’ve finally decided to tackle that business idea, side hustle or startup venture. You’re frantically searching google for helpful “how...
By Shannon Bell, Principal, Bell Virtual Solutions As business owners, we know that starting a business takes passion, commitment, determination, perseverance, attention to detail and...
User Experience. We’ve all heard the buzz phrase floating around the digital realm, but what does it mean? In short, user experience (UX) encompasses all...
We’ve all been there – facing the challenging task of picking a colour for our logo. As we scratch our heads looking through pantone books...
Some would argue that business cards are becoming obsolete with the rise of digital connection tools such as LinkedIn, Instagram and other popular social platforms....
Search engine optimization (SEO) is a frequent conversation we have with fellow entrepreneurs, especially those with WordPress websites. What is SEO exactly? Simply put, search...
A simplified guide on best uses for your brand’s file types.
By Carly Moir, Creative Director WCD Long before getting engaged I came across this beautiful instagram account by Blush Photography. I immediately fell in love...
What’s all this talk about WordPress? You’ve likely come across the popular content management system (CMS) at some point as a user or as a...
Here at the studio, we get to meet a lot of really cool people across many dynamic industries. Beauty technicians, real estate professionals, photographers, interior...
[Written by Carly Moir, Creative Director of White Canvas Design] 396 days. That’s how long it took to execute our brand refresh of White Canvas...
Logo. Identity. Brand. Three words that are used interchangeably and oftentimes, incorrectly. Talking with business owners I’m typically presented with inquiries such as: “I need...
You’ve hired a graphic design professional. First off, thank you! We know you’ve likely spent a lot of time researching, looking through portfolios and convincing...