Brand Identity

More than just a logo

Creating your brand kit

More than “just a logo,” your brand touchpoints deserve to be consistent, memorable, and engaging. Our brand process puts your ideal audience at the forefront and takes a deep dive into your business strategy and goals in order to inform the design process. With an intentional combination of aesthetic, communication, and strategy, we believe in the power of a built out brand kit. Complete with all the styling guidelines, assets, logo elements, and collateral you need to empower your marketing efforts. All elements are always custom-curated, hand-illustrated, and in-house.

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What does a brand kit include?

  • 1

    Comprehensive brand strategy session to get clear on your business goals

  • 2

    Custom logo design, with creative takes from our 4 in-house designers

  • 3

    Professionally curated brand palette including hex, Pantone and CMYK codes

  • 4

    Brand typography and how to apply your fonts across marketing channels

  • 5

    Identity elements such as brand illustrations, textures, monograms and badges

  • 6

    Brand guidelines, a blueprint for maintaining the integrity of your brand

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Ready to get started?

If you're feeling creative, we invite you to go ahead and get started by filling out a Business Canvas questionnaire to help five in a little deeper to your vision. This information is a great starting point for our initial kick off meeting or for us to create a custom quote.

Get started

Branding projects we loved

Here are just a few of our recent branding project favourites from Vancouver, Okanagan, and Lower Mainland. Checkout our Instagram for more project inspo!

Portfolio
The Art Of Physiotherapy, outline of logo design on kraft paper - White Canvas Design

The Art of Physiotherapy

brand + identity

see project
French 76 candle packaging for "the bess knees" scent - White Canvas Design

French Seventy Six

brand + identity

see project
Park place logo printed on paper - White Canvas Design

Park Place Seniors Living

brand + identity

see project

Branding process

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    01. Discovery

    Meet with us over coffee as we complete a Business Canvas Questionnaire to uncover your vision, business goals, brand story, and throughlines
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    02. Deep Dive

    Next, we'll spend time internally researching your industry, sourcing inspiration, creating a mood board, and sketching initial ideas to inspire the design phase.
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    03. Design

    The creative team will then present a minimum of three branding concepts, including supporting brand identity elements, a curated brand colour palette, and typography.
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    04. Proofing

    Next, receive up to three rounds of proofing in order to fine tune the design, typography, and colour palette to your liking. Select your final design.
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    05. Final Files

    Your final brand kit will include logo files in various file formats for print and web, a brand stylesheet, and identity elements hand-delivered via dropbox.