Brand Identity

More than just a logo

Creating your brand kit

More than “just a logo,” your brand touchpoints deserve to be consistent, memorable, and engaging. Our brand process puts your ideal audience at the forefront and takes a deep dive into your business strategy and goals in order to inform the design process. With an intentional combination of aesthetic, communication, and strategy, we believe in the power of a built out brand kit. Complete with all the styling guidelines, assets, logo elements, and collateral you need to empower your marketing efforts. All elements are always custom-curated, hand-illustrated, and in-house.

What does a brand kit include?

  • 1

    Comprehensive brand strategy session to get clear on your business goals

  • 2

    Custom logo design, with creative takes from our 4 in-house designers

  • 3

    Professionally curated brand palette including hex, Pantone and CMYK codes

  • 4

    Brand typography and how to apply your fonts across marketing channels

  • 5

    Identity elements such as brand illustrations, textures, monograms and badges

  • 6

    Brand guidelines, a blueprint for maintaining the integrity of your brand

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Ready to get started?

If you're feeling creative, we invite you to go ahead and get started by filling out a Business Canvas questionnaire to help five in a little deeper to your vision. This information is a great starting point for our initial kick off meeting or for us to create a custom quote.

Branding process

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    01. Discovery

    Meet with us over coffee as we complete a Business Canvas Questionnaire to uncover your vision, business goals, brand story, and throughlines
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    02. Deep Dive

    Next, we'll spend time internally researching your industry, sourcing inspiration, creating a mood board, and sketching initial ideas to inspire the design phase.
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    03. Design

    The creative team will then present a minimum of three branding concepts, including supporting brand identity elements, a curated brand colour palette, and typography.
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    04. Proofing

    Next, receive up to three rounds of proofing in order to fine tune the design, typography, and colour palette to your liking. Select your final design.
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    05. Final Files

    Your final brand kit will include logo files in various file formats for print and web, a brand stylesheet, and identity elements hand-delivered via dropbox.