Brand Identity
More than just a logo
Creating your brand kit
More than “just a logo,” your brand touchpoints deserve to be consistent, memorable, and engaging. Our brand process puts your ideal audience at the forefront and takes a deep dive into your business strategy and goals in order to inform the design process. With an intentional combination of aesthetic, communication, and strategy, we believe in the power of a built out brand kit. Complete with all the styling guidelines, assets, logo elements, and collateral you need to empower your marketing efforts. All elements are always custom-curated, hand-illustrated, and in-house.


What does a brand kit include?
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1
Comprehensive brand strategy session to get clear on your business goals
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2
Custom logo design, with creative takes from our 4 in-house designers
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3
Professionally curated brand palette including hex, Pantone and CMYK codes
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4
Brand typography and how to apply your fonts across marketing channels
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5
Identity elements such as brand illustrations, textures, monograms and badges
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6
Brand guidelines, a blueprint for maintaining the integrity of your brand

Ready to get started?
If you're feeling creative, we invite you to go ahead and get started by filling out a Business Canvas questionnaire to help five in a little deeper to your vision. This information is a great starting point for our initial kick off meeting or for us to create a custom quote.

Branding projects we loved
Here are just a few of our recent branding project favourites from Vancouver, Okanagan, and Lower Mainland. Checkout our Instagram for more project inspo!

The Art of Physiotherapy
brand + identity
see project
French Seventy Six
brand + identity
see project
Park Place Seniors Living
brand + identity
see project
Branding process
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01. Discovery
Meet with us over coffee as we complete a Business Canvas Questionnaire to uncover your vision, business goals, brand story, and throughlines -
02. Deep Dive
Next, we'll spend time internally researching your industry, sourcing inspiration, creating a mood board, and sketching initial ideas to inspire the design phase. -
03. Design
The creative team will then present a minimum of three branding concepts, including supporting brand identity elements, a curated brand colour palette, and typography. -
04. Proofing
Next, receive up to three rounds of proofing in order to fine tune the design, typography, and colour palette to your liking. Select your final design. -
05. Final Files
Your final brand kit will include logo files in various file formats for print and web, a brand stylesheet, and identity elements hand-delivered via dropbox.