EOL Medical Skincare

The story behind the project

EOL is a premium medical-grade skincare brand built on trusted, in-clinic expertise. As they set out to reach a broader audience across Canada, we helped shape a fresh brand identity inspired by the strength and serenity of water—a symbol of renewal, resilience, and transformation. Drawing from the natural beauty of the West Coast, we developed the idea of a wave of confidence, capturing EOL’s belief that the right formulas can both heal your skin and restore the essence of who you are under the surface. The updated look blends scientific efficacy and the emotional journey of healing your skin, using soft coastal colours, ripple-inspired visuals, and a clean, minimalist design. Rolled out across packaging and digital channels, the new brand brings clarity, consistency, and a more personal touch to every interaction.