Every brand starts with a story, and we’re here to help you tell yours. Whether you’re launching something new, redefining your direction, or want to stand out, we dig deep to uncover what sets you apart. Together, we’ll craft a brand identity that feels aligned, intentional, and ready to help you grow.
Our brand strategy is the foundation for creating an impactful brand that resonates with your audience. It includes personas to help you understand who your brand is speaking to, an analysis of your competitors’ strengths and weaknesses, and language to describe your brand’s purpose, mission, and vision, defining how your audience experiences your brand.
Your brand’s visual identity is made up of a custom logo design, colour palettes, typography, textures, and badges. We create these elements to shape your brand’s personality and communicate it consistently across every platform and piece of collateral.
Through brand writing, we define the tone, language, and key messages that bring your brand’s identity to life. From bold headlines to a clear elevator pitch and a longer-form brand story, we craft the words that help people understand who you are, what you offer, and why it matters.
Packaging is the key to a good first impression. It communicates your brand’s quality and sets you apart from other products in a retail setting.
Brand photography captures the people and products behind your business. It builds trust and brings your visual identity to life.
from concept to shelf
Brand and packaging come to life side by side with our integrated approach. We shape your visual identity while designing packaging that naturally reflects it, considering how your product will look, feel, and be experienced from the start. The result is a cohesive, intentional expression of your brand, built to connect with your audience in every detail.
6-8 weeks
A logo is just one part of your identity as a brand. We can build on what you have or start fresh to create a complete visual identity that’s consistent, professional, and easy to use across every platform you’re on.
We work with you to get a thorough understanding of your brand from the start and provide multiple opportunities for you to provide feedback throughout the process, so we are always on the same page.
Our branding packages include strategy, logo design, typography, colour palette, and brand guidelines. We also offer packaging design, photography, and other add-ons.
We’d love to hear from you. At White Canvas, we’re dedicated to partnering with you, taking the time to understand your goals, and creating thoughtful solutions that help you grow.