At White Canvas Design, we’re constantly pushing boundaries and helping our clients build creative, engaging, and impactful brands. As a creative agency, we thrive on innovation, so when we took a close look at our website, we realized it was time to practice what we preach and refresh our own digital presence. Our wordpress website design should reflect who we are, the work we do, and the values we hold. Here’s the story behind our website redesign and what exciting updates you’ll see when it’s live.
Showcasing Our Best Work
One of the most important reasons for the redesign is that our current website wasn’t showing off our best work. There’s a saying about the shoemaker’s shoes being the worst, and as a creative agency, we were guilty of this. While we are busy working on amazing projects for clients, we found ourselves falling behind on updating our own portfolio. Let’s face it—outdated work doesn’t do justice to the creativity and innovation we bring to every project. Our portfolio was missing something essential: the story behind each project. At White Canvas, we don’t just create visually stunning designs—we deliver thoughtful solutions driven by strategy, creativity, and collaboration. Our updated site will give visitors a deeper look into the creative and strategic thinking behind each project, not just the final result.
Finding the Perfect Harmony Between Copy and Design
Copy is crucial for SEO and delivering key messages, but we realized our old site relied too heavily on long blocks of text. In today’s fast-paced world, we don’t have time to read through endless paragraphs especially when we’re all about the power of visual storytelling.
Our new WordPress website design will strike the right balance between concise content and stunning visuals. With a love for minimalism and white space, we want our designs to do the talking. Visitors will get the information they need quickly, all while enjoying a clean, engaging experience that tells the story of who we are and what we do. No more dense text- just sleek, intuitive design that makes a bigger impact.
Bringing Team Culture to the Spotlight
At White Canvas, we’re incredibly proud of the culture we’ve built. Our team is filled with talented, passionate, and driven individuals who work together to make magic happen. But until now, our website didn’t showcase our internal culture as clearly as it could have. We realized we were missing an opportunity to let the world know how much we value our team and what makes working at White Canvas special.
Our redesigned wordpress website will feature a new careers page, giving prospective team members an inside look at the perks, benefits, and values that shape White Canvas. We’ll highlight our focus on personal development, work-life balance, and a collaborative, positive culture. By showcasing our team spirit, we’re not just attracting great talent—we’re also demonstrating how our passion and teamwork drive the exceptional creative work we deliver to our clients.
Expanding Our Reach and Positioning
At White Canvas, we’re proud to call Langley, BC home, but our reach extends far beyond our local community. From ambitious global brands to local startups, our team specializes in web design in Vancouver, offering tailored solutions for businesses of all sizes. Our current site doesn’t fully showcase our expertise in website design in Vancouver that resonates both locally and internationally.
The new site will highlight the broad spectrum of work we do, proving that whether you’re a small business or a global enterprise, we have the expertise and dedication to bring your vision to life.
Leveraging WordPress’ Gutenberg Editor
As part of our website redesign, we’re embracing the WordPress Gutenberg block editor to create a more flexible and streamlined design process. Gutenberg’s block-based system allows for greater control over layout and content, making it easier to create custom pages and add dynamic elements without the need for complex coding. Our previous wordpress website didn’t utilize Gutenberg, which meant we were missing out on some of its key benefits, such as faster load speeds, improved SEO, and a more user-friendly content management system. By adopting this powerful tool, we’re not only enhancing the functionality and performance of our site, but we’re also ensuring we can update and manage it more efficiently.
This upgrade will give us more creative freedom and flexibility moving forward, so we can continuously deliver an optimized experience for our visitors.
Pushing the Boundaries of Design
As UX/UI designers and web developers, we’re constantly exploring new design trends and innovations. So, it only made sense to use this redesign as an opportunity to push the boundaries of what a website can do. From interactive animations to fresh wireframe concepts, we’re experimenting with bold ideas to showcase our design expertise. We’re not just focused on looking great—we want to create a site that’s engaging, intuitive, and user-friendly. With every test and new feature, we’re refining our approach to ensure the final product provides a seamless experience for visitors. We’re excited to see where this creative process takes us, and we’re confident that the result will speak for itself.
Looking Ahead: Launching Spring 2025 (Fingers Crossed!)
We know you’re excited to see the new website, and we’re just as eager to share it with you. Our goal is to launch the redesigned site sometime in Spring 2025, though, as always, life and client projects can sometimes shift timelines. We’re currently on version 7 of the homepage design, so we’re taking our time to get every detail just right.
In the meantime, we’re inviting you behind the scenes to see how it all comes together. Expect sneak peeks, updates, and a glimpse into our design process as we work through the details of this exciting project. We’re taking our time to get it just right, and we can’t wait to share the final result with you. Stay tuned—we promise it’ll be worth the wait!