BCMEA

The story behind the project

BCMEA is the voice of BC’s waterfront and longshoring employers, and they approached us to evolve and expand their brand to better communicate their role and purpose. They needed a cohesive, modern system rooted in their existing logo and a visual identity that clearly reflects who they are and what they do.

We developed a full brand system, website, and social media content that bring clarity, consistency, and professionalism to the BCMEA identity. From an updated colour palette and typography to new supporting assets, the system is flexible, modern, and aligned with their industry. Their website now delivers a streamlined, user-friendly experience, while their social media clearly articulates their value and purpose—connecting with their community in a genuine way.