Chip Wilson

The story behind the project

We designed a custom WordPress website for Chip Wilson (founder of Lululemon and a globally recognized business leader) to bring his personal brand and latest initiatives together in one dynamic place. The site acts as a central hub for everything Chip, from his book and entrepreneurial ventures to his philanthropic work, media appearances, and a library of transformational resources. Inspired by his bold, visionary spirit, the design breaks away from traditional layouts with a high-contrast palette, strong oversized headlines, and his handwritten signature woven in as a unique branding element. Subtle animations add an interactive edge while keeping the experience clean and accessible. With an intuitive Shopify flow for book purchases and a flexible, mobile-first build, the site gives Chip’s team full freedom to grow and share his ideas with the world.