Giffen Consulting

The story behind the project

Giffen Consulting is an engineering firm working across Canada’s mining sector, known for their collaborative approach and technical depth. As the company evolved and expanded into new markets, they needed a brand that better reflected their growth, capabilities, and ambition. They approached White Canvas for a full brand refresh and custom WordPress website, and we developed a modern, tech-forward brand identity and website that balances innovation with approachability. We also used custom brand photography to showcase their people and workplace culture. A new careers page helps position Giffen as an employer of choice, while the overall site gives clients and recruits a clear picture of the team, their expertise, and the industries they serve.