Hippie Snacks

The story behind the project

Hippie Snacks is a plant-based food brand focused on sustainable ingredients and bold, flavourful snacks. As their product line and brand grew, they needed ongoing creative support across packaging, digital, and marketing touchpoints. White Canvas provided design expertise across multiple areas, from launching the Crunchers line with a vibrant new identity and packaging, to redesigning their website to better reflect the brand’s fun, youthful personality. We also supported their trade show presence with custom collateral and created sales tools like sell sheets to help their team drive growth. The result is a cohesive, elevated brand experience that stays true to their values while keeping pace with their evolving goals. We continue to work with Hippie Snacks as their fractional creative team, and we’re able to jump in whenever they need support with social media and design.