Falkirk Consulting

The story behind the project

Falkirk partnered with White Canvas to refresh its brand and create a more cohesive identity that reflects the company it has grown into. A key priority was preserving the recognizable wheel icon, which holds meaningful history for the team and has built equity with existing clients. Rather than starting over, we evolved the identity around this foundation, bringing greater clarity, consistency, and energy to the brand. The refreshed direction balances Falkirk’s technical expertise with its collaborative, human-centred approach, creating a modern and approachable identity that honours its reputation while positioning the company for continued growth, innovation, and meaningful change.