brand + identity

graphic design

wordpress website

Fort Langley, BC

As one of our very first clients here at White Canvas, Plushington holds a special place in our hearts. With the original salon opening in Fort Langley, this beauty powerhouse has expanded to their second location in Langley. The expansion prompted the team to look at their current branding from a new point of view. Now with more walkby traffic, a more diverse clientele opportunity, and larger team, Plushington needed a bit of a refresh. Without deviating too much from the original brand, we implemented some simple changes to their visual identity and website that included refreshing the typeface for better visibility, deconstructing the gold frame (keeping a bit of old with new) and trading in bright turquoise for sultry, moody teal. We’ve kept a few of their old branding below to show this beautiful transformation.