Rhubarb & Lavender

The story behind the project

Run by two sisters, Rhubarb & Lavender had a fast-growing recipe blog and had built an impressive following on TikTok and Instagram thanks to their playful, fantasy-inspired content. With plans to expand beyond social media, they knew they needed a more intentional brand foundation to support their next stage of growth. Their main challenge was translating their vibrant personality and community-first values into a cohesive brand they could extend to cookbooks, merchandise, and in-person events.

We worked with them to create a full brand strategy and visual identity that captured their whimsical tone while ensuring cultural sensitivity remained front and centre. Through audience personas, tone of voice, and visual direction, we helped position them as a creative, respectful, and engaging culinary brand. The result is a joyful, grounded identity that reflects who they are now and supports where they’re going next.