digital marketing
wordpress website
Vancouver, BC
Having recently rebranded, Anniken came to us with the task to apply her new look to a new custom WordPress website. Formerly “Anniken Chadwick Pelvic Floor Physiotherapy,” The Cheerful Pelvis was an evolution of the company’s growth and commitment to normalizing pelvic floor physiotherapy, with an energized and fun twist. We began by custom illustrating the hero homepage graphic as a way to speak to all types of women who could relate to not being able to jump on a trampoline due to pelvic floor issues. We custom illustrated each of the main conditions to come together, keeping things light but still professional. We chose to use golden duo-toned effects on the site’s imagery to balance the illustrations and keep things real and relatable. Light animations between elements allowed the user to feel safe and calm, with multiple entry points to take that first tep by cooking an appointment.