The Cheerful Pelvis

digital marketing | wordpress website

Vancouver, British Columbia

Having recently re-branded, Anniken came to us with the task to apply her new look to a new custom WordPress website. Formerly “Anniken Chadwick Pelvic Floor Physiotherapy”, The Cheerful Pelvis was an evolution of the company’s growth and commitment to normalizing pelvic floor physiotherapy, with an energized and fun twist. We began by custom illustrating the hero homepage graphic as a way to speak to all types of women who could relate to not being able to jump on a trampoline due to pelvic floor issues. We custom illustrated each of the main conditions to come together, keeping things light but still professional. We chose to use golden duo-toned effect on the site’s imagery to balance the illustrations and keep things real and relatable. Light animation between elements allowed the user to feel safe and calm, with multiple entry points to take that first step by booking an appointment.

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“Aside from my website, which I'm incredibly proud of, I feel as though I now have a solid support system in place for any future needs. That the White Canvas team are not just a professional service, but a team that is behind me, supporting my business, almost a part of it. This has given me confidence in my ongoing marketing plans and ideas, and taken a huge weight off my shoulders. I can let go of the reins and allow them run with their creations with just an email from me, knowing they'll nail what I need every time.”

— Anniken Chadwick, Owner of The Cheerful Pelvis Pelvic Floor Physiotherapy