Leclair Real Estate

brand + identity

Langley, BC

Monica and Lindy Leclair came to us with the goal of better telling their story in an authentic and human-centric way. Through our workshop we were able to curate a written foundation for Leclair Real Estate, with a key through line of Finding community, creating home. We narrowed in on their key audience, and designed a logo and identity system that is a true extension of what it feels like to work with Monica and Lindy. A beautiful combination of intelligence (deep professional blues) and approachability (warm and open taupes), paired with elegant and intentional typography, further brought this story to life. Special attention to the logo mark, which was hand-illustrated with a subtle L and open doorway linework.