Process

Our strategy-first approach to design

Creating meaning and connection

Our name, White Canvas, was inspired by this idea of endless opportunity – to create meaning and design with intention. We greet every new project with a white canvas mindset, creatively thinking how we can showcase your business masterpiece across print, digital, and social platforms. Our creative agency is where the threads of your canvas – marketing, strategy, product, and creative work together in collaboration.

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Branding process

More than just a logo

01. Discovery
Meet with us over coffee as we complete a Business Canvas Questionnaire to uncover your vision, business goals, brand story and throughlines
02. Deep Dive
Next, we'll spend time internally researching your industry, sourcing inspiration, creating a mood board, and sketching initial ideas to inspire the design phase.
03. Design
The creative team will then present a minimum of three branding concepts, including supporting brand identity elements, a curated brand colour palette, and typography.
04. Proofing
Next, receive up to three rounds of proofing in order to fine tune the design, typography, and colour palette to your liking. Select your final design.
05. Final Files
Your final brand kit will include logo files in various file formats for print and web, a brand stylesheet, and identity elements hand-delivered via Dropbox.

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white canvas design processes website process meeting

Custom website process

No page builders, designed from scratch

01. Discovery + research
Chat with us over coffee as we fill our a Website Canvas Questionnaire to uncover your user goals, design vision, and functional requirements. Consult with our in-house team if Shopify or WordPress platforms are a good fit for your business.
02. Sitemap + content
Next, we will work with you to determine what pages are needed on the website and map our the site architecture. Content will then be curated for each page (you may provide to us or we can do the writing for you!), as well as imagery and brand assets.
03. UX & UI design
After mapping out the user experience journey, our UX/UI designers will wireframe and design each page for desktop and mobile views using Adobe XD. These designs are delivered to clients as a prototype link, with two proofing stages for your feedback.
04. Develop + Proof
Once the designs have been approved, we then submit them to our in-house developers to code the site on our test server. Clients are provided with two live development proofs prior to launch. All of our websites are fully responsive.
05. Testing + publish
Before publishing, we will perform thorough testing across major browsers as well as desktop, tablet, and mobile devices. Once approved, we transfer the files to your hosting server and facilitate a training call to show you how to use your new site!