Jen working on a laptop at the White Canvas Office - White Canvas Design

Process

brand

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    Discovery

    Meet with us over coffee as we complete a Business Canvas Questionnaire to uncover your vision, your ‘why’, and your design needs.

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    Research

    Next, we’ll research your competition, your industry and your concept to come up with comps and an initial mood board to inspire the design phase.

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    Design

    Three logo concepts or ‘comps’ are presented to you, including supporting brand identity elements, a brand colour palette and brand tyopgraphy.

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    Proofing

    Next, receive up to three rounds of proofing in order to fine tune the design, typography and colour palette to your liking. Select your final design.

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    Final Files

    Your final brand kit will include logo files in various file formats for print and web, a brand stylesheet and identity elements hand-delivered via dropbox.

website

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    Discovery & Research

    Chat with us over coffee as we fill out a Website Canvas Questionnaire to uncover your user goals, design vision and functional requirements. We will research your competition and industry, and compose a project brief with appropriate solutions and deliverables.

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    Sitemap & Content

    Next, we will work with you to determine what pages are needed on the website and map out a menu organizational structure. Content will then be collected based on your sitemap (you may provide to us or we can do the writing for you), as well as imagery and visuals.

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    UX & UI Design

    Working from your supplied content and imagery, we will design each page for desktop and mobile platforms. These designs are delivered as a prototype link, with two proofing stages for your feedback. We will also determine the best user experience strategy during this phase.

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    Develop & Proof

    Once the designs have been approved, we will submit them for development on our test site so you experience zero down time. You will be provided with two live development proofs prior to launch. All of our websites are custom WordPress coded and fully responsive.

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    Testing & Launch

    Before launch, we will perform thorough testing across major browsers (Safari, Firefox, Chrome, Edge and Internet Explorer), as well as desktop, tablet, and mobile devices. Once approved, we will transfer the files to your hosting account and get the site up and running.

tell us about your project

let's chat