Our strategy-first approach to design
Creating meaning and connection
Our name, White Canvas, was inspired by this idea of endless opportunity – to create something out of nothing and imagine something new. We greet every new project with this mindset, creatively thinking how we can showcase your brand’s masterpiece across print, digital, and social platforms. Our creative agency is where the threads of your canvas – marketing, strategy, design, and execution work together in collaboration.
Meet your creative team in a comprehensive brand workshop to uncover your vision, business goals, brand story and strategy.
02. Deep Dive
Next, we'll spend time in research, persona development, mood board inspiration, and competitor analysis to inform the design phase.
03. Story + Design
Where the magic happens. Logo, identity, colour, typography and brand story concepts are curated and presented.
Receive several rounds of proofing in order to fine tune the design, typography, and colour palette to your liking. Select your final design.
05. Final Files
Your final brand kit will include logo files in various file formats, brand guidelines, identity elements, brand language and internal strategy.