Our Approach
Our strategy-first approach to design
Creating meaning and connection
Our name, White Canvas, was inspired by this idea of endless opportunity – to create something out of nothing and imagine something new. We greet every new project with this mindset, creatively thinking how we can showcase your brand’s masterpiece across print, digital, and social platforms. Our creative agency is where the threads of your canvas – marketing, strategy, design, and execution work together in collaboration.
Branding process
01. Workshop
Meet your creative team in a comprehensive brand workshop to uncover your vision, business goals, brand story and strategy.
02. Deep Dive
Next, we'll spend time in research, persona development, mood board inspiration, and competitor analysis to inform the design phase.
03. Story + Design
Where the magic happens. Logo, identity, colour, typography and brand story concepts are curated and presented.
04. Proofing
Receive several rounds of proofing in order to fine tune the design, typography, and colour palette to your liking. Select your final design.
05. Final Files
Your final brand kit will include logo files in various file formats, brand guidelines, identity elements, brand language and internal strategy.
Custom website process
01. Discovery + research
Chat with us over coffee as we uncover your user goals, design vision, and functional requirements. Consult with our in-house team if Shopify or WordPress platforms are a good fit for your business.
02. Sitemap + Stylesheet
Next, we will work with you to determine what pages are needed on the website and map our the site architecture in the form of a sitemap. This is delivered in hand with a stylesheet, to start visually bringing your brand elements together.
03. UX & UI design
After mapping out the user experience journey, our UX/UI designers will wireframe and design each page for desktop and mobile views using Adobe XD. These designs are delivered to clients as a prototype link, with two proofing stages for your feedback.
04. Develop + Copywriting
Once the designs have been approved, we then submit them to our in-house developers to code the site on our test server. All of our websites are fully responsive and include in-house copywriting and keyword research.
05. Testing + publish
Before publishing, we will perform thorough testing across major browsers as well as desktop, tablet, and mobile devices. Once approved, we transfer the files to your hosting server and facilitate a training call to show you how to use your new site!
Story Spotlight
Brands we believe in
With story as the connector, compelling brands hold the power to bolster belonging, inspire unity and spark movements. Here are a few project favourites we've worked on lately.
wordpress website
social media
digital marketing, graphic design