Langley Minor Hockey Association

brand + identity

squarespace website

Langley, BC

We had a blast reinvigorating the Langley Minor Hockey Association (LMHA)'s brand. With their 50th anniversary approaching, LMHA wanted an update to their look and feel – something that showed they were proud of their heritage, but that they could also be proud wearing. Their new brand sports their heritage colours combined with a custom eagle illustration, a variety of badges and illustrations, and new brand language that we got to carry across jerseys, other merchandise, and a new website.