In today’s competitive business landscape, a strong online presence is essential. First impressions happen fast – visitors decide within seconds whether they want to stay on your site or leave. While it might be tempting to use a pre-built theme for your website and call it a day, a custom WordPress site offers a distinct advantage when every second counts. If you want your business to stand out and be successful in the long run, a 100% custom website tailored to your specific brand and goals is a great investment!
At White Canvas Design, we believe your website should be as unique as your business. Our process is simple: tell us about your user goals, design vision, and what you want your website to do for you. Then our team of developers, designers, and copywriters will get to work crafting a 100% custom website that’s uniquely yours.
Our Custom WordPress Websites Include:
- Tailored Design – Starting from a blank canvas, we create bespoke designs that reflect your brand’s personality and resonate with your target audience.
- Mobile-First Approach – Given the importance of mobile accessibility these days, we design responsive websites that look great on any device.
- SEO Optimisation – We build websites with organic SEO strategies in mind, with the perfect blend of keywords and user-friendly readability to help you rank higher in search results.
A custom WordPress website from White Canvas isn’t just an investment in aesthetics, it’s a powerful tool designed to grow with your business and elevate your digital presence.
The Gutenberg Block Editor
One quick note about our approach: we know many business owners want to make quick changes to their website but are nervous they’re going to break something if they make a mistake. That’s why we create our custom WordPress websites with the Gutenberg Editor. Gutenberg is a block-based editing system that offers more flexibility than traditional page builders, and has a drag-and-drop interface that’s easy to use without technical expertise. Once we complete your site, we’ll hop on a training call with you to walk you through everything you need to know to make updating your website quick and painless post-launch.
Websites That Work the Way You Want
Let’s take a deep dive into a few of the benefits of a custom WordPress website, starting with user experience (or “UX”). UX is the overall experience you have while interacting with a website – everything from how easy it is to find your way around and how clear the content is to how well the site works and how it looks. Custom building your website gives you complete control over everything to do with user experience, including navigation, the way the content is laid out, and interactive features. This is where templates and themes often fall short; they can’t anticipate every business need, so they are limited in how well they can adapt to your goals.
For example, say you are a developer who builds homes, and you need a way to showcase floorplans, design features, and photos of interiors in different ways throughout your site for prospective buyers. Most website templates don’t have the functionality to do this – there’s usually only one simple gallery tool to work with. Yes, you can use that gallery to show your photos, but it will be super limited and likely won’t give website users the full picture of what you have to offer. With a custom site, you can show your home designs and imagery exactly how you want.
Speed and Search Visibility by Design
SEO (search engine optimization) and website performance go hand in hand. The faster and more efficiently your website is running, the higher it will rank in search results, leading to more of the right people finding you! Here’s how that breaks down:
- SEO-Optimised Code – Our custom code is well-organized and easier for search engines to understand, which will put your site higher up the search results page.
- Faster Load Times – The Gutenberg editor we use in our custom sites won’t slow your website down because it doesn’t have any of the excess code that often comes with third-party page builders. No more sitting around waiting for a page to load! Search engines prioritize sites that load faster because users tend to click away from them less.
- Enhanced Searchability – A custom-built WordPress site gives you better control over all the behind-the-scenes elements that help search engines find and rank your website. This means your site will be easier to find when potential customers search for businesses like yours.
Websites that Grow With You
Your website should evolve with your business. Themes and templates are rarely updated by their designers and don’t often allow for extensive customization, which can be a problem if you want to change your branding later on, or if your business grows over time. A custom WordPress website offers the flexibility to scale your website if you need to. With a fully custom build, you can expand functionality, add new pages, and integrate third-party tools without compromising site performance. At White Canvas, we build websites with your long-term goals in mind, ensuring your website will support your business for years to come.
Make a Lasting First Impression
In a sea of lookalike websites, a custom design sets your business apart. Template-based websites often follow predictable layouts and colour schemes, making it easy for visitors to forget where they’ve been or even confuse one business with another. That’s the last thing we want for you!
At White Canvas, we believe it’s important for your potential clients to feel like they’re in the right place when they land on your site. A custom WordPress website delivers a distinct and engaging experience that leaves a lasting impression. A site that’s tailored to your brand creates a memorable experience and ensures users instantly connect with who you are and what you offer. Beyond aesthetics, a professionally designed website also signals credibility and trust. Visitors are more likely to engage with and invest in a business that looks polished, intentional, and well-crafted.
Let’s Bring Your Digital Canvas to Life
Are you a Vancouver business looking for help creating a custom WordPress website that fits your brand and helps you grow? We’ve got you covered. Get in touch with us to discuss your project, and let’s build something custom together!