2022 has come and is almost gone, and we are all busy celebrating and enjoying each other’s company. But with the end of the year near, as a marketing leader or business owner, you may be looking ahead to 2023 and planning out some new promotional tactics for the year ahead.

Here are six things you can consider now to start planning for 2023 in your business. 

Have a user-friendly and branded website 

Creating a user-friendly and branded website is essential to building your business. Websites are meant to attract the user’s attention and keep them on your side to complete a goal you have defined for your business, whether it is making an appointment, signing up for classes, or making a purchase. If your website is hard to navigate, slow to load, and the information is disorganized, users will lose interest and navigate elsewhere. 

Having a user-friendly website also helps improve your Search Engine Optimization ( SEO). Search engines are prioritizing the importance of user-friendly websites to have a positive experience for the user when they are searching for what they need. Keep users on your site with easy navigation and organized content that matches your brand with a custom website on WordPress or Shopify. 

Update your SEO 

While we mentioned briefly that having a user-friendly website helps SEO. SEO is not a set-and-forget type of thing. Search engines are constantly updating and reindexing, so it is important to check your rankings,  constantly update your content and ensure your site is loading quickly. Updating your content and keywords on your website will get more traffic from search engines and improve your ranking in SERP. 

Going into 2023, blogs, articles, and news releases have a recommended length of words. This 

Update your Google Business Profile Listing 

Your Free Business Profile on Google helps you maintain local results, which show up in a number of ways, such as Maps and Search. Keeping it updated, like an additional social media platform, will ensure the most accurate information is available to your current and potential customers. Along with keeping your google business profile updated, it is essential to ask your valued customers to write positive reviews about your business and for responses to the reviews to be done promptly. All of these pieces will tell Google your business is active and engaged. 

Invest in Social ads 

Social advertising is one of the most cost-effective forms of advertising because of audience targeting capabilities, reporting tools and more. You get to decide how much you want to invest and spend on your ads and define your audience, and social media platforms will show your content to potential customers who are ready to purchase. The best part of social media ads is having the ability to pivot. If a piece of content or a brand message does not resonate with your audience, it is easy to change and try something new. 

Post shareable and memorable content 

Create branded, educational, and memorable content that will have your followers coming back for more. 100 followers or 10,000 followers, keep them engaged. When you post shareable and memorable content on Instagram Reels using trending music, it will get in front of more people. Make sure your content is relevant to your brand, tone, and messaging. Not sure if it is getting the reach you want? Keep track of your views, likes, shares, and comments, 5,000 views may seem like a low number compared to viral content, but that is 5,000 people seeing your hard work!  

Explore guest and collaborative posting 

Collaborate with other businesses, influencers, and content creators. Working with influencers helps you get in front of new audiences that trust their opinion and recommendations and enables you to get content for your followers. Partnering with other businesses related to your field also expands your reach, shows up to new audiences, and creates awareness. 

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