brand + identity
Deso Properties is an emerging Vancouver Real Estate Developer with a focus on creating missing middle housing. Their first project is underway in the dynamic Main Street corridor of Vancouver, leveraging a team of top personnel to build and market their E19th property. Both abstract and meaningful, “Deso” was inspired by the founder’s family roots and memories in Desolation Sound, British Columbia – where the founder spent time with his Father and best business mentor over the years. Our goal was to design something modern and creative, with flexibility and fluidity in the brand identity for future growth.
“Carly and her team were a pleasure to work with on the brand and identity creation of my new business. The most challenging part was choosing between several logo concepts that were creative and nailed the aesthetic I was looking for. The entire process ran smoothly and within the budget and timelines we discussed. I would not hesitate to recommend White Canvas to any new entrepreneur looking to bring their brand ideas to life.”
— Charlie Keay, Principal, Deso Properties