Monkeytree Lane

brand + identity

Vancouver, BC

Monkey tree lane is a compassionate community for families and caregivers of neurodiverse kids. Their team’s goal was to visually communicate the concept of “holding space”, in a caring and fun way. Some of our favourite brand kit elements included the custom illustration set to accompany the logo and street sign theme, put together beautifully both as a community aerial piece and then broken out individually into streets and neighbourhoods. We also put together a custom colour palette that brought through the playfulness and inclusivity of the brand and logo variations that were carefully crafted for different uses.