Plushington beauty bar brand style sheet - White Canvas Design


brand + identity | graphic design | wordpress website

Fort Langley, British Columbia

As one of our very first clients here at White Canvas, Plushington holds a special place in our hearts. With the original salon opening in Fort Langley, this beauty powerhouse has expanded to their second location in Langley. The expansion prompted the team to look at their current branding from a new point of view. Now with more walkby traffic, a more diverse clientele opportunity and larger team, Plushington needed a bit of a refresh. Without deviating too much from the original brand, we implemented some simple changes to their visual identity and website that included refreshing the typeface for better visibility, deconstructing the gold frame (keeping a bit of old with new) and trading in bright turquoise for sultry, moody teal. We’ve kept a few of their old branding below, to show this beautiful transformation. 

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“Working with White Canvas Design for our beauty salon was such a great experience. They knew exactly what we wanted for our brand and were super insightful. Carly is creative, knowledgable and such a kind person to work with. I couldn't be happier with everything she has done for us!”

— Lisa Heibert, Plushington Beauty Bar, Fort Langley