Free Branding Workbook

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Fill out the form and we'll send you a copy of our branding workbook!

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Our branding process

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    01. workshop

    Meet your creative team in a comprehensive brand workshop to uncover your vision, business goals, brand story and strategy.

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    02. strategy + story

    Next, we'll spend time in research, persona development, mood board, and competitor analysis to inform the design phase. We'll also draft the concepts and key messaging.

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    03. design

    Where the magic happens. Logo, identity, colour, typography and application concepts are curated and presented.

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    04. proofing

    Receive several rounds of proofing in order to fine tune the design, typography, and colour palette to your liking. Select your final design.

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    05. final files + launch

    Your final brand kit will include logo files in various file formats, brand guidelines, identity elements, brand language and internal strategy.

Who we work with

From startups to established small businesses, local to global brands, we work within your canvas. Our best work happens when we are able to create a collaborative and energizing client relationship. We care deeply about the brands we get to work with – everything from food & beverage brands, wellness clinics, professionals, non-profit organizations, and land developers, every canvas is unique.

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    Create a brand that lasts

    Design without strategy is like building a house without a blueprint. Get clear on your why, and help inform design choices.

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    Design a brand that connects

    Colours, fonts, design aesthetic, all carry meaning. Make the right choices to visually communicate and connect your brand on the subconscious levels of consumers.

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    Write a story that people remember

    Your brand story isn't a job for AI. Your story is unique, creative, meaningful, and deserves to be told in a way that creates a community of your biggest fans.

Brand strategy, writing, and design, all in one guide

What's included with your download:

  • A broken down visual of the 4 components of branding, for a birdseye view of what every brand needs and what connects these pieces at the centre.

  • A wordcloud to help get the process started of selecting your brand values, and why they matter for your internal and external company efforts.

  • Determine your purpose, mission, vision and why it all matters, uncovering what is at the centre of your brand heart.

  • A quick ingredients list to review and audit what you have, what you need, and what could use a deeper dive or refresh.

  • A brand persona exercise to help you create a profile of your target audience(s), including their paint points, aspirations and how you can emotionally connect with them.

  • 4 comprehensive Q&A worksheets, broken down within the brand areas: strategy, writing, design and experience.

Gee, we love you too!

  • their social media expertise has significantly boosted our online presence

    White Canvas has been an incredible partner for our brand. They consistently deliver high-quality work and feel like an extension of our team. Their smart use of budget maximizes our investment, and their social media expertise has significantly boosted our online presence. The entire team is stacked with creative, high performing induvials, which make strategy and execution seamless and fun! Highly recommend them for anyone needing a reliable and creative agency I honestly don’t know what I would do without them! For reference- we are a medium sized company however the team can tailor to whatever size (start up to large).

    Hippie Snacks

  • producing real results that improved our business

    You will be impressed. Content creation and social media management was something we were struggling mightily with internally. WCD came in, worked with us like true partners, and then went about producing real results that improved our business, all while ensuring ideation, content capture and the approval process were super efficient. They also helped us with trade show materials, brochures, design guidelines and more. A super valuable resource you’ll be glad you brought on board.

    Pacbrake

  • A pleasure to work with all the way through our project

    The White Canvas Team was a pleasure to work with all the way through our project. Professional from the proposal & strategy sessions, throughout the build, and fast response times with any questions along the way. One item of note that our Group particularly liked was their gentle prompts to keep us on track with our project – we got it complete in the time line we were looking for. Thank you, we would be happy to recommend you!

    Karin Schmidtke

    Armada Mortgage Corp.

  • It is worth every penny to work with these lovely individuals!

    I have nothing but positive feelings towards the White Canvas team! Through the entire process, from choosing what was right for us and our needs, the design and creation of the site through the technical launch they were always right there providing support at every step!

    It is worth every penny to work with these lovely individuals!

    I would recommend to anyone looking to bring their website to the next level!

    Breanne Lowe

    Sandcastle Lanes

  • We love working with another local Langley business and plan to continue this partnership.

    We first starting working with White Canvas in November 2020. In the past two years we have had the team create a new website, design email templates, guide us through our SEO, and they are currently designing us an interactive map. The team delivers high quality design in a timely manner and their customer service is exceptional. We love working with another local Langley business and plan to continue this partnership. I highly recommend White Canvas Design Studio.

    Kelsey Wills

    Cedar Rim Nursery

  • Working with Carly and the team at White Canvas is an absolute dream !

    Working with Carly and the team at White Canvas is an absolute dream. They’re responsive, diligent, and incredibly good at what they do. I appreciate how efficiently they’re able to complete any project or task we give to them. They always clearly communicate updates on deadlines, budget, and any other key project considerations. Also their company culture is so approachable and flexible. I love their female-driven team, office pets, and community vibe!

    Paige P.

    Spotlight events

  • It was a pleasure to work with White Canvas Designs on my branding!

    It was a pleasure to work with White Canvas Designs on my branding. This project is so close to my heart, it was hard to put it into someone else’s hands, creatively. I felt heard by the team, the right questions were asked and the creation was amazing! It was like they pulled it right out of my head! Thank you again Carly, Kelsi and team!

    Stephanie Lawson, Owner

    Monkeytree Lane

  • Thank you ladies for all the great creative designs and dedication to POSitec Solutions!

    Thank you ladies for all the great creative designs and dedication to POSitec Solutions! You are responsible for the change in our brand and image that our current and new customers are coming to appreciate! The entire team at POSitec appreciates your hard work and the fact you always meet all our tight timelines.

    Mark Dunlop, Vice President

    POSitec Solutions

White Canvas vs Other Agencies

When it comes to branding and design, we're in a league of our own.

White Canvas

Other Agencies

In-house creative director, graphic designers + writers

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Hand-illustrated, boutique logo and identity illustration

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Value-based & fair pricing model

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Ability to execute your brand launch across web, social + print

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Direct communication with your design team

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A collaborative studio to ideate your vision, in real life

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Unwavering commitment to design + brand

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Frequently asked questions

  • We are located in Langley B.C., just outside of Vancouver.
  • We have your back. Copywriting is included with every website package.
  • Every branding project includes 3 rounds of proofing.
  • At White Canvas, we do business differently. We deeply value the relationships we create with our clients and the purpose of each brand we collaborate with. We collaborate best with open-minded, intentional businesses looking for a creative sidekick and have experience working with a wide range of companies in a wide range of industries. From construction, food and beverage, and tech companies, to seniors living, clothing brands, and physiotherapists - we’ve done them all.
  • No. All of our design and development is performed in-house by employees who live and work in your community.
  • You bet. As a creative agency we excel in all things creative: branding, graphic design, brand photography, social media content creation, video, art direction and more.
  • Every branding project includes our creative director, and a team of 2-4 designers working on your project.