Branding that gets to the heart of your business
Free branding guide curated by an award-winning Vancouver branding and creative agency
Get The GuideFree Branding Workbook
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Free Branding Workbook
Download now
Fill out the form and we'll send you a copy of our branding workbook!
Our branding process
01. workshop
Meet your creative team in a comprehensive brand workshop to uncover your vision, business goals, brand story and strategy.
02. strategy + story
Next, we'll spend time in research, persona development, mood board, and competitor analysis to inform the design phase. We'll also draft the concepts and key messaging.
03. design
Where the magic happens. Logo, identity, colour, typography and application concepts are curated and presented.
04. proofing
Receive several rounds of proofing in order to fine tune the design, typography, and colour palette to your liking. Select your final design.
05. final files + launch
Your final brand kit will include logo files in various file formats, brand guidelines, identity elements, brand language and internal strategy.
Who we work with
From startups to established small businesses, local to global brands, we work within your canvas. Our best work happens when we are able to create a collaborative and energizing client relationship. We care deeply about the brands we get to work with – everything from food & beverage brands, wellness clinics, professionals, non-profit organizations, and land developers, every canvas is unique.
Create a brand that lasts
Design without strategy is like building a house without a blueprint. Get clear on your why, and help inform design choices.
Design a brand that connects
Colours, fonts, design aesthetic, all carry meaning. Make the right choices to visually communicate and connect your brand on the subconscious levels of consumers.
Write a story that people remember
Your brand story isn't a job for AI. Your story is unique, creative, meaningful, and deserves to be told in a way that creates a community of your biggest fans.
Brand strategy, writing, and design, all in one guide
A broken down visual of the 4 components of branding, for a birdseye view of what every brand needs and what connects these pieces at the centre.
A wordcloud to help get the process started of selecting your brand values, and why they matter for your internal and external company efforts.
Determine your purpose, mission, vision and why it all matters, uncovering what is at the centre of your brand heart.
A quick ingredients list to review and audit what you have, what you need, and what could use a deeper dive or refresh.
A brand persona exercise to help you create a profile of your target audience(s), including their paint points, aspirations and how you can emotionally connect with them.
4 comprehensive Q&A worksheets, broken down within the brand areas: strategy, writing, design and experience.
White Canvas vs Other Agencies
When it comes to branding and design, we're in a league of our own.
White Canvas | Other Agencies | |
---|---|---|
In-house creative director, graphic designers + writers | ||
Hand-illustrated, boutique logo and identity illustration | ||
Value-based & fair pricing model | ||
Ability to execute your brand launch across web, social + print | ||
Direct communication with your design team | ||
A collaborative studio to ideate your vision, in real life | ||
Unwavering commitment to design + brand |
Frequently asked questions
- We are located in Langley B.C., just outside of Vancouver.
- We have your back. Copywriting is included with every website package.
- Every branding project includes 3 rounds of proofing.
- At White Canvas, we do business differently. We deeply value the relationships we create with our clients and the purpose of each brand we collaborate with. We collaborate best with open-minded, intentional businesses looking for a creative sidekick and have experience working with a wide range of companies in a wide range of industries. From construction, food and beverage, and tech companies, to seniors living, clothing brands, and physiotherapists - we’ve done them all.
- No. All of our design and development is performed in-house by employees who live and work in your community.
- You bet. As a creative agency we excel in all things creative: branding, graphic design, brand photography, social media content creation, video, art direction and more.
- Every branding project includes our creative director, and a team of 2-4 designers working on your project.