brand + identity
The BCSS (BC Schizophrenia Society) Youth project was a special journey to be part of. Our goal was to build a brand that serves to create a safe, inviting, and relatable space for teens and kids living with mental health concerns - whether those concerns be their own, or for a family member. The brand was designed to be trustworthy, fight the stigma attached to mental health, empower teens without spreading toxic positivity, and attract both kids, teens and any adults in their lives that may refer them for support. The colourful and inspiring palette gave our team a ton of range to create branded identity elements that could be used across social media and other marketing initiatives.