In partnership with our friends at Mend Marketing, White Canvas was thrilled to work on Instagram and TikTok content curation for Blender Bites, a 1 step smoothie product that is female founded and Canadian. We worked with Blender Bites on establishing key content pillars and identifying core audiences to build an engagement strategy. Reels, TikToks and all things video have been the main focus as algorithms have adjusted and the need for more quality content has risen. Our work with Blender Bites has included content planning, ideation, production, art direction, social GIFs, editing and community management along with weekly reporting and check-ins. We’re so grateful to be part of the BB team and our collaboration partnership.