brand + identity
Our friends at FrontFundr set out to add a new branch to their company that would allow financial dealers and advisors to easily list, share, and execute private market deals. From this vision, DealSquare was born – a new digital platform tool in conjunction with NEO Exchange. Our challenge was to create a logo and identity system that married with NEO's existing palette, while presenting as modern, simple, and innovative as a brand. We designed a brand palette for DealSquare that was energized, practical, and accessible when we thought ahead to their online platform build out.