brand + identity
Mercer International is a pulp, lumber, and energy company with global operations. At almost 11 months in the making, Mercer’s website is the largest website to date custom designed and developed by White Canvas. We began by researching and identifying key stakeholders engaging with the website in order to set key user experience flows and goals of the website. These key audiences included employees, buyers, investors and community partners. Another key goal was to highlight Mercer’s innovative approach and strategies towards sustainability and environment. We custom designed this WordPress platform from scratch to allow for a completely unique experience from start to finish. Previous to the website collaboration we were also proud to collaborate with Mercer on a corporate rebrand to be used across Mercer’s operations and products. We’ve also partnered with Mercer on subsequent marketing materials including business cards, tradeshow banners, branded apparel, and their annual reports for 2018 and 2019.