Minerva

brand + identity

graphic design

wordpress website

Vancouver, BC

Minerva is an organization that helps self-identified women find their inherent leadership potential - a mission close to our hearts! Minerva wanted to update their brand and break it out of overly corporate language and better communicate who Minerva is. We built out their written language and updated their visual identity, reviving their logo, colour palette, typography, and photography. We then had the chance to bring the brand to life through a new website, creative direction, social templates, print materials, and research reports.