Monkeytree Lane
brand + identity
Vancouver, BC
Monkeytree Lane is a compassionate community for families and caregivers of neurodiverse kids. Their team's goal was to visually communicate the concept of "holding space", in a caring and fun way. Some of our favourite brand kit elements include the custom illustration set to accompany the logo and street sign theme, put together beautifully both as a community aerial piece and then broken out individually into streets and neighbourhoods. We also put together a custom colour palette that brought through the playfulness and inclusivity of the brand and logo variations that were carefully crafted for different uses.
It was a pleasure to work with White Canvas Designs on my branding!
It was a pleasure to work with White Canvas Designs on my branding. This project is so close to my heart, it was hard to put it into someone else's hands, creatively. I felt heard by the team, the right questions were asked and the creation was amazing! It was like they pulled it right out of my head! Thank you again Carly, Kelsi and team!
Stephanie Lawson, Owner
Monkeytree Lane