brand + identity
Numo Financial came to us with a n impactful personal story that led to the naming of their brand. We connected with their transparent, open approach and set out to create a brand that was different from other finance companies. Numo meaning "new moments" is the pillar of their brand voice - they believe finances create opportunities for new life experiences. A down to earth approach that was easily relatable was key. Pairing natural elements with a touch of corporate appeal was the perfect marriage for their website and brand visuals.