brand + identity

graphic design

White Rock, BC

Puddle + Pine is a commercial and residential interior design studio that approached us to refresh their branding into a more refined look, with additional collateral to use across their key channels such as Instagram. Our design team’s goal was to pull in movement and fluidity to the pinecone while maintaining a corporate look that resonated with a gender-neutral audience. The colour palette was designed to give both a nod to West Coast energy and the calmness and ease of p+p’s client experience. The identity system was built out to include a badge, wordmark, and custom illustrated icons for Instagram as well as templates for posts and stories.