brand + identity

graphic design

New Westminster, BC

Drawn into a brand new partnership by similar values – a focus on clients, community, and honesty – Vallee McLennan is a power team in the New West community. Both members come from established real estate families and both have many years of experience working in New Westminster as individual real estate agents. We worked with Vallee McLennan to create their brand identity, business cards, feature sheets, and social media templates. As a RE/max realty, their new brand had to work within the larger RE/max branding.

Warm greys complement the RE/max red and blue, while also giving the brand a warm, trustworthy, and professional feel. Their logomark is a combination of a V and an M, representing the merge of the two big family names, set in a slab serif, which pays homage to the steel of the three bridges leading to New West. The brand is accompanied with three unique heritage illustrations, which help to represent New Westminster’s historic significance and Vallee McLennan’s community focus.