brand + identity
First off, what a whimsical business name to get to design with! Second, the opportunity to work with Tanya on her new counselling business was a match made for white canvas. Our process began with foundational brand work, designing out a logo, custom-illustrated wildflower elements and creating a palette that was both comforting and full of life. We then used this identity kit to build out Wildflower’s semi-custom Squarespace website, with the main call to action to book an appointment. Complete with incredible brand imagery to match, we love the subtle transitions and animation between elements and pages, and down to earth copywriting.