Windward Healthcare

brand + identity

Burnaby, BC

Windward Healthcare is a holistically focused occupational therapy clinic with a mission to empower individuals to thrive in their daily lives. The name “Windward” perfectly symbolizes the strength and support they offer their clients, harnessing the right tools to navigate through life’s challenges. Now all they needed was a brand that reflected that ethos. We built out their written language and updated their visual identity by creating a calm, coastal colour palette and crafting a logo with structure and strength that we balanced with soft, flowing patterns and textures. We completed the brand with a series of navigation-themed supporting visual elements.