Brand, Logo + Identity

more than just a logo

Creating a brand is like creating a spokesperson for your company. Think of us as your spokesperson’s personal stylists (we make you look good). In order to look good, you also have to feel good. We help you find that feeling, that magic in your business that you want the world to see. More than “just a logo” your brand touchpoints deserve to be consistent, memorable, and engaging. Our brand process puts your audience at the forefront because that’s who we’re really designing for.

Our brand kits include visual tools like:

  • Comprehensive brand strategy session to get clear on your business goals
  • Custom logo design, with creative takes from our 4 in-house designers
  • Professionally curated brand palette including hex, Pantone and CMYK codes
  • Brand typography and how to apply your fonts across marketing channels
  • Identity elements such as Instagram backgrounds, brand icons + more
  • Brand guidelines, a blueprint for maintaining the integrity of your brand

Our Brand Process

  • Discovery

    Meet with us over coffee as we complete a Business Canvas Questionnaire to uncover your vision, your ‘why’, and your design needs.

  • Research

    Next, we’ll research your competition, your industry and your concept to come up with comps and an initial mood board to inspire the design phase.

  • Design

    Three logo concepts or ‘comps’ are presented to you, including supporting brand identity elements, a brand colour palette and brand tyopgraphy.

  • Proofing

    Next, receive up to three rounds of proofing in order to fine tune the design, typography and colour palette to your liking. Select your final design.

  • Final Files

    Your final brand kit will include logo files in various file formats for print and web, a brand stylesheet and identity elements hand-delivered via dropbox.

Recent Brand Projects

“White Canvas Design, through its Principal Carly Overs, has navigated Park Place through the difficult task of building a recognizable market presence. This has included developing a corporate brand structure for our own team to follow to achieve consistency in look and feel. This also required us to rebuild our corporate website, with over 50 individual site pages, so as to help guide and inform our consumer. This was a massive undertaking that required White Canvas to consult and co-ordinate with 40 of our internal leaders. This re-design was achieved on time and under budget, in large part due to Carly’s professional supervision.”

— Ian West, Vice President, Park Place Seniors Living