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White Canvas Design | Branding & Web Studio Vancouver

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Kinsmen Lodge

brand + identity

wordpress website

Surrey, BC

A not-for-profit long term care residence for Seniors, Kinsmen Lodge approached us to refresh their branding to reflect the dedication and attention they provide to each resident. Inspired by the different “neighbourhoods” within the building, that are all named after local parks, we designed an identity system of trees to represent the brand. All different shapes and colours, each tree is also representative of how each elder is unique and honoured at Kinsmen Lodge. The colour palette was designed to be warm and inviting, which we balanced with a modern typeface and personalized handwritten script for the tagline. The logomark we used a few of the trees to balance on either side of an illustrated house, to again tie in the concept of coziness and comforts of home. Strong branding made a strong foundation for their custom WordPress website, which included Covid-19 safety protocols and visitation forms, sending virtual letters to Elders of Kinsmen Lodge, and online donations for the non-profit organization.

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  • Kinsmen lodge logo design - White Canvas Design
  • Kinsmen lodge logo design - White Canvas Design
  • Kinsmen lodge business card design - White Canvas Design
  • Kinsmen lodge custom trees design - White Canvas Design
  • Elderly grandfather looking at Kinsmen Lodge website on a laptop - White Canvas Design
  • Kinsmen lodge card attached to a vase of plants - White Canvas Design
  • Kinsmen lodge website laptop view - White Canvas Design
  • Kinsmen Lodge website on a mobile device - White Canvas Design
  • Kinsmen lodge home page and menu viewed on two mobile devices - White Canvas Design
  • Kinsmen Lodge website viewed on a laptop device - White Canvas Design
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Get in touch

info@whitecanvasdesign.ca
604-607-4590

C320 - 20178 96 avenue, Langley, BC, V1M 0B2

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We respectfully acknowledge that we live and work on the traditional and unceded territories of the Coast Salish, Semiahmoo, Hul'qumi'num Treaty Group, Stz'uminus, Kwantlen, S’ólh Téméxw (Stó:lō), and sq̓əc̓iy̓aɁɬ təməxʷ (Katzie) Nations.