Park Place Seniors Living

brand + identity

wordpress website

Vancouver, BC

Park Place Seniors Living has been a valued client of White Canvas since day one, so when they approached us to refresh their corporate brand and re-do their website we were honoured and just a little bit excited. Okay, we were really excited! Working closely with the Park Place brand for so many years meant we had a lot of pent up creative energy ready to go and this was our opportunity to do it. We began by refreshing the corporate brand and identity system by making a consistent logo structure for each of the 30+ locations. We evolved their brand colour palette to be brighter, more positive and bring energy to the Park Place family. The Park Place website was the largest in the White Canvas portfolio to date – over 50 pages of custom WordPress magic! Our copywriting team worked around the clock to collect imagery and information from Park Place locations across Western Canada, while our design team worked on a responsive design that was intuitive and user-friendly for an older audience base. We launched the Park Place website a mere 6 days before baby Riley was born (our Creative Director, Carly's first-born), which was a timing miracle in itself.