brand + identity

squarespace website

Vancouver, BC

Empowerment is something we’re super passionate about at White Canvas – so working with Rize Girl Coaching, a coaching service that aims to empower young women, was right up our alley. Our process started with branding. Focussing on the idea of ‘elevating the next generation,’ we designed a logo, badge, colour palette, brand pattern, and custom illustrated icons that were full of sunlight, growth, and warmth. We then were able to use this brand kit to a semi-custom Squarespace website. We love how the combination of warm, friendly colours, subtle animation, and positive imagery play together to create a comfortable, unimposing space for young women to reach out.