brand + identity
XPO Technologies (formerly Rklix) is the technology partner of JOEY restaurants, whom we've had the pleasure of working with on JOEY Pay and Local Pay apps. Expanding their products and services industry-wide using proprietary Square-integrated technology, XPO set out to rebrand into a more forward-thinking, Silicon-Valley inspired look. Using classic black and white and modern sans serif, bold typography with an electric ocean blue made the brand as impactful as the technology it represents. Custom identity icons to display core pillars of the business topped off a fresh new look for the expanding tech company.