Brand Identity
More than just a logo
strategy + design
More than “just a logo,” your brand touchpoints deserve to be consistent, memorable, and engaging. Our brand process puts your ideal audience at the forefront and takes a deep dive into your business strategy and goals in order to inform the design process. With an intentional combination of aesthetic, communication, and strategy, we believe in the power of a built out brand kit. Complete with all the styling guidelines, assets, logo elements, and collateral you need to empower your marketing efforts. All elements are always custom-curated, hand-illustrated, and in-house.
What does a brand kit include?
- 1
Comprehensive brand strategy workshop to identify core audience, competitors and positioning
- 2
Custom logo design and brand writing, including values, taglines and elevator pitch
- 3
Professionally curated brand palette including hex, Pantone and CMYK codes
- 4
Brand typography and how to apply your fonts across internal and external channels
- 5
Identity elements such as brand illustrations, textures, monograms and badges
- 6
Brand guidelines, a blueprint for maintaining the integrity of your brand
how we bring brand stories to life
Ready to get started?
Brand Canvas Worksheet
If you're feeling creative, we invite you to get started by filling out a Business Canvas questionnaire to help dive in a little deeper to your vision. This information is a great starting point for our initial kick off meeting or for us to create a custom quote.
Story spotlight
Branding projects we loved
Here are just a few of our recent branding project favourites from Vancouver, Okanagan, and Lower Mainland. Checkout our Instagram for more project inspo!
brand + identity
brand + identity, graphic design
brand + identity
Branding process
01. Workshop
Meet your creative team in a comprehensive brand workshop to uncover your vision, business goals, brand story and strategy.
02. Deep Dive
Next, we'll spend time in research, persona development, mood board inspiration, and competitor analysis to inform the design phase.
03. Story + Design
Where the magic happens. Logo, identity, colour, typography and brand story concepts are curated and presented.
04. Proofing
Receive several rounds of proofing in order to fine tune the design, typography, and colour palette to your liking. Select your final design.
05. Final Files
Your final brand kit will include logo files in various file formats, brand guidelines, identity elements, brand language and internal strategy.