3 tips for styling your brand photoshoot

By Carly Overs, Creative Director WCD

Long before getting engaged I came across this beautiful instagram account by Blush Photography. I immediately fell in love with her warm, modern style and secretly followed all of the wedding posts when my boyfriend (now husband) wasn’t looking.

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Why WordPress? 5 reasons to use it for your company’s website

What’s all this talk about WordPress? You’ve likely come across the popular content management system (CMS) at some point as a user or as a content creator. With almost 75 million websites currently powered by WordPress, it has become the most widely used CMS in the world – making up 27% of the web.

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Launching a website? 3 things you need to know before you start.

Here at the studio, we get to meet a lot of really cool people across many dynamic industries. Beauty technicians, real estate professionals, photographers, interior designers, finance experts, the list goes on. Each with their own unique business story, achievements and pain points.

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3 Signs you’re ready for a Rebrand

[Written by Carly Overs, Creative Director of White Canvas Design]

396 days. That’s how long it took to execute our brand refresh of White Canvas Design – seems a little crazy doesn’t it? I know. In a world where our clients always come first, it’s so easy to let your own business goals find their way to the bottom of the to-do list. When I took this company from a freelancing side gig to a full time venture in January 2016, I knew then we would likely outgrow our original branding. I was fortunate to have a series of amazing referrals and new business relationships form early on, and as the year unfolded I found less and less time to focus on my own company’s marketing and brand execution.

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Various items on the table

Logo, Identity & Brand: What’s the difference?

Logo. Identity. Brand. Three words that are used interchangeably and oftentimes, incorrectly. Talking with business owners I’m typically presented with inquiries such as: “I need to refresh my branding, can you design me a new logo?” or “We need a logo, but we’re not sure what we want”. The potential issues here are that one, people think a logo and a brand are the same thing and two, designing a logo will define your brand.

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Table with books and flowers

5 ways to get the most out of your Graphic Design Professional

You’ve hired a graphic design professional. First off, thank you! We know you’ve likely spent a lot of time researching, looking through portfolios and convincing your team and/or boss it’s a good investment. If you are new to working with a design professional, here are some tips that will set the table for a seamless design process.

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