Brand systems explained: why your business needs more than just a logo

It’s a new year and you’ve finally decided to tackle that business idea, side hustle or startup venture. You’re frantically searching google for helpful “how to start a business” articles, sourcing the best resources and staying up night after night creating your first budget and business plan. You’re praying for a quick name approval from the provincial naming registry so you can get to the next step on your business journey: creating a logo and showing off your amazing new idea to colleagues, family and friends.

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Why Your Mission, Vision and Values Statements Matter

By Shannon Bell, Principal, Bell Virtual Solutions 

As business owners, we know that starting a business takes passion, commitment, determination, perseverance, attention to detail and other things that we likely didn’t consider when we were starting out; including defining our business’s mission, vision and values. Establishing your company’s mission, vision and values statements will help define your business and propel your company towards long-term success.

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User Experience Basics: 5 things to consider when designing your website

User Experience. We’ve all heard the buzz phrase floating around the digital realm, but what does it mean? In short, user experience (UX) encompasses all aspects of the end-user’s interaction with a company, its services, and its products. From start to finish, a good user experience must take place at all stages of the buyer’s journey, including how easy it is to engage with your company’s website.

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5 things to consider when choosing a colour palette for your brand

We’ve all been there – facing the challenging task of picking a colour for our logo. As we scratch our heads looking through pantone books and sifting pinterest for inspiration, the process all of a sudden seems overwhelming with so many options to choose from. How is it possible that the same design can feel so different depending on the colour we see it in?

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Business cards that dazzle – 5 ‘wow factor’ printing finishes

Some would argue that business cards are becoming obsolete with the rise of digital connection tools such as LinkedIn, Instagram and other popular social platforms. We disagree. There’s nothing like handing over a killer business card to a new lead or contact. Consider all of those in-person business opportunities: meetings, new client consultations, networking events, partner collaborations and in-store customers. And what about those times you don’t see the opportunity coming? Running into old colleagues on the street, having a chat with an interesting stranger at the coffee shop or being at a friend’s dinner party and meeting new people who work in your field. You never know when you’re going to come across a good lead – being prepared is key.

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5 DIY steps to improve your website’s SEO

Search engine optimization (SEO) is a frequent conversation we have with fellow entrepreneurs, especially those with WordPress websites. What is SEO exactly? Simply put, search engine optimization is a set of strategies (both organic or paid) used to make your website rank highly on search engines (such as google) and ultimately help customers find you online. While you may seek out paid SEO methods, there are a number of organic DIY ways you can help improve your website’s search rankings right now with these 5 SEO tips.

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3 tips for styling your brand photoshoot

By Carly Overs, Creative Director WCD

Long before getting engaged I came across this beautiful instagram account by Blush Photography. I immediately fell in love with her warm, modern style and secretly followed all of the wedding posts when my boyfriend (now husband) wasn’t looking.

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Why WordPress? 5 reasons to use it for your company’s website

What’s all this talk about WordPress? You’ve likely come across the popular content management system (CMS) at some point as a user or as a content creator. With almost 75 million websites currently powered by WordPress, it has become the most widely used CMS in the world – making up 27% of the web.

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Launching a website? 3 things you need to know before you start.

Here at the studio, we get to meet a lot of really cool people across many dynamic industries. Beauty technicians, real estate professionals, photographers, interior designers, finance experts, the list goes on. Each with their own unique business story, achievements and pain points.

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3 Signs you’re ready for a Rebrand

[Written by Carly Overs, Creative Director of White Canvas Design]

396 days. That’s how long it took to execute our brand refresh of White Canvas Design – seems a little crazy doesn’t it? I know. In a world where our clients always come first, it’s so easy to let your own business goals find their way to the bottom of the to-do list. When I took this company from a freelancing side gig to a full time venture in January 2016, I knew then we would likely outgrow our original branding. I was fortunate to have a series of amazing referrals and new business relationships form early on, and as the year unfolded I found less and less time to focus on my own company’s marketing and brand execution.

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Various items on the table

Logo, Identity & Brand: What’s the difference?

Logo. Identity. Brand. Three words that are used interchangeably and oftentimes, incorrectly. Talking with business owners I’m typically presented with inquiries such as: “I need to refresh my branding, can you design me a new logo?” or “We need a logo, but we’re not sure what we want”. The potential issues here are that one, people think a logo and a brand are the same thing and two, designing a logo will define your brand.

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Table with books and flowers

5 ways to get the most out of your Graphic Design Professional

You’ve hired a graphic design professional. First off, thank you! We know you’ve likely spent a lot of time researching, looking through portfolios and convincing your team and/or boss it’s a good investment. If you are new to working with a design professional, here are some tips that will set the table for a seamless design process.

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