brand + identity

Squamish, BC

We only ever had the pleasure of meeting Irene on the phone but can say without a doubt she is one of the kindest, most inspired souls you will ever meet. With a wealth of experience and skillset in various areas of holistic medicine and wellness, Irene approached su to create a brand identity system that created consistency for her core services. Our goal was to design something approachable and feminine, but also professional and therapeutic. The hand-draw identity elements were one of our favourite icon sets to design. With a nature-inspired colour palette and a nod to balance in the logo’s lotus yin and yang, we accomplished these goals and gave Irene a solid foundation to create further marketing materials effectively and consistently.