brand + identity
We’ve had the privilege of working with Solinsky Consulting for several years now, so when they approached us to re-position their corporate branding, we were stoked! SC is the crazy talented ops team behind all those local hospital home lotteries you are likely familiar with. Their lottery campaigns have helped raise millions for local foundations like BC Hospital Foundation, The BC Burn Fund, and the VGH UBC Hospital Foundation. Our goal was to design a word mark that was modern and would work as a full nameplate or stamped initials. We designed the colour palette to have a corporate but fresh feel, using the green to call attention to key areas in the identity.